For carrying out research the Institute of luxury of New York, the man and the lady, whose total annual income made from $150,000, estimated some number of magnificent popular designers and designers of footwear on certain nuances: quality, exclusivity, status and social development, ability to create unique offers and special products.
Studied brands were estimated by means of a special index of magnificent brands (Luxury Brand Status Index (LBSI)) from 1 to 10.
Hermes took a leading position in category of a female fashion, Brioni headed sector of a man’s fashion, and Versace became the winner in the section of women’s shoes. On the top lines of a rating as Prada and Louis Vuitton in the section of a female fashion, Ferragamo and Ermenegildo Zegna in category of a man’s fashion, and Christian Louboutin and Valentino in the section of women’s shoes settled down.
Buyers estimated brands besides on a bonus margin, desire to recommend brand products to relatives both dear people and probability that next time they again will prefer the same brand.
It is interesting that classical names remain strong, they are not simply classical magnificent brands, well both perfectly developed, and quite extensive. And "size" gives chance to survive in an economic crisis.
The index of the magnificent status of a brand (LBSI) is an independent and objective system of an assessment of value of favourite magnificent brands and the separate taken place persons, based on the national team инфы from consumers.