For those dandies and women of fashion who and cannot live day without own iPhone or iPad, there are some ordinary ways always to remain in a course of the last novelties.
I admit, not all designers of haute couture keep up to date, opening online boutiques, getting page on facebook or twitter and developing applications for iTunes. For example, Chanel and Tom Ford still look at the homepages only as for a way of distribution инфы, but in any way revenue growth – they are limited to information on physical addresses of boutiques or references to shops where it is possible to get brand accessories.
On the one hand, they can be understood: haute couture – a product piece and expensive, and here personal service as is important, as solvency of the client. On the other hand, it is impossible to shut eyes to realities of the modern world. On forecasts of consulting agency Bain & Co., total amounts of sales of clothes of luxury range will fall to 11 % this year, but realization of the same category of clothes online will grow by 20 %. In other words possibility to involve and hold the client by means of the Internet does not need to be underestimated.
Here it is far not the full list of those fashion houses and brands which do not miss the chance in the world of huge technologies: Ralph Lauren, D&G, Donna Karan, Gucci, DVF, Max Mara, Fendi, Victoria’s Secret, Hugo Boss, Chanel, Mango, H&M. All these companies did not regret funds for development of own appendices for mobile devices of the Apple company, and feshionist of the whole world can learn about the last collections, read hot news in online magazines, watch video and pick up accessories, having pressed the corresponding icon of own iPhone or an iPod. Many producers of cosmetics do not lag behind also: for example, Lancome offers not only the review of the production, well and services in selection of color compositions.
The most amusing that at that time while production of Apple works for designers, designers work for Apple production. That there is, for example, a limited line of clutches for iPad from Oscar de la Renta, executed of pitonovy skin. iPhone, being one of the most favourite phones of the last years, quite often gets new exclusive covers from Burberry, Prada, Louis Vuitton, Chanel, Yves Saint Laurent, Paul Frank-of all and you will not list…
In the following article devoted to the fashionable iTunes appendices, you learn about the best information sources of the world of haute couture. Remain with us!
Screenshots of appendices are taken from a site http://itunes.apple.com.