Diet Coke takes the next stylish step in the prestigious world, representing the second collection in cooperation with the international genius of a fashion. The designer known in the world, will create not one, and the whole three models of a known aluminum bottle of Diet Coke.
The Diet Coke collection limited release from Karl Lagerfeld – is urged to become the main accessory of women of fashion worldwide.
Using easy and playful elements of own corporate style, such as graphic cuts, a contrast black-and-white color palette and the accurate strips diluted with bright flowers and details, Karl Lagerfeld made modern and simply recognizable collection.
Speaking about the previous Diet Coke2010 collection of year, Karl Lagerfeld made comments: «I love this bottle, but time for the new now came. Actually, I wish to make 3 bottles». He also added: «I very much liked that we made last year, but 2011 I will love even more. I am flattered with this cooperation».
For creation of this collection Karl Lagerfeld found inspiration in new heroines of Diet Coke: Bernadet, Eleanor and Iren. Girls will appear in TV advertizing in Europe.
Karl Lagerfeld absolutely embodied «an easy approach to a fashion». In design of each bottle from the exclusive collection he added the funny elements inherent in character of each girl.
The 1st bottle devoted by Bernadet, to a descent romantic and modern – smart peas of steel color contrasts with the glossy white. the 2nd bottle – the real woman of fashion, the standing on hind legs Eleanor at the expense of pink lines twisting a bottle. the 3rd bottle which is marching in step with character of Iren, shows her love to fate by means of more dramatic dark peas.
All three designs are characterized in a known and simply known way from Karl Lagerfeld, designs are also numbered (1, 2, 3) that does these bottles by a necessary element of a house prestigious collection.
Diet Coke limited release from Karl Lagerfeld will be available on sale individually or all together in the prizmoobrazny box designed by the designer.
Karl Lagerfeld is engaged not only design, it also – dear photographer in the prestigious industry. Directly it made a photo for an advertizing campaign of Diet Coke with the supermodels CocoRocha, HeidiMountи JeneilWilliamsв of a leading role. Precisely as at bottles, at each of these supermodels the personal image, but after all they absolutely look together.
Models will give life to girls of DietCokeи will present prestigious and playful spirit of a brand.
Karl Lagerfeld is flattered with the last collection. «This idea very much is pleasant to me and raises, as all know that I drink only Diet Coke, day and night. It was real pleasure to create an advertizing campaign with people who are pleasant to me and for a product which I adore!»