«It not charity, is work!» – the new collection of bags from Vivienne Westwood declares. And it really so. Ecologically spotless creation of accessories for the Mrs. Westwood is developed in Kenya, the city of Nairobi, and as a material for production of bags old canvas tents, electric cables, a plastic and aluminum waste, old boards and banners serve.
Hundred parts of Africans get a job in masterful Vivienne Westwood thanks to The Ethical Fashion Programme and have possibility to support a family and to pay for honey the help and education for own children. In particular vulnerable social groups – the families living in the last poverty, single mothers, victims of domestic violence and the orphan – receive useful possibilities and dream of transfer of abilities to new generations. In their following plans development of own small productions, lifting of economy of a community, and later and the countries, increase of a standard of living.
Cost of bags is comparably insignificant – from $83 to $339, and the most part of the earned means goes on maintenance of the African communities. The virtual boutique yoox.com (it is available and in Russian) makes information and to a techno project support, allocating for harmless bags a place in the special "green" section YOOXYGEN.